Among the best sculptors in the world, we could meet the Italians Miguel Angel Buonatorri (1.475-1.564) with “El David” and “La Piedad” and Donatello (1.386-1.466) with “David, San Jorge”. Further, the Spanish artists like Pablo Picasso (1.881-1.973) and his “Cabra” and Salvador Dalí (1.904-1.989) with his great sculpture “Teléfono langosta”.
What you might not know is that India is also a great artistic country with amazing sculptors, as is the famous Indian guy who created an amazing sculpture – a Peugeot 206 – from the largest automotive icon of India, the Hindustan Ambassador. Perhaps, the current car-markers should have a look into the techniques used by the Indian guy to build his own 206.
I am talking about the popular short 45 seconds TV spot from Peugeot, launched in 2003 to promote the 206, model which the Lion brand would sell over 5.4 million units around the world (1998-2006).
The young Indian starts up his Ambassador and drives fastly to crash his car through the wall. This has only just begun, since the Indian guy partners with his friend the elephant and makes the animal sits down on his car to shape it as he wants. The night is still young, so he keeps beating his car with sticks and using a welding machine for hours. At the end and after a hard work night, our Indian friend manages to transform his Ambassador into his wished car: the small big Peugeot 206.
By using such extraordinary, curious and funny TV spot, Peugeot achieves its actual objective which is placing the 206 into the young market – the dream car – as a result of a particular creativity and inspiration. The 206 is seen as the ideal car to go out to party, as well as everyone´s envy, even conquering the beautiful Indian girls´eyes.
Back in 2003, Peugeot started to show a great interest in the beautiful India – to the point of taking over the brand Hindustan Ambassador 15 years later. If you would like to get to know better the car which was the icon of India for 56 years, please be patient as I will be posting it for you soon an “The Hindustan Ambassador: the icon of Indian which became part of PSA group”, where you will discover all its story behind, curious facts, technical characteristics and performance, its end of production and how PSA became its new owner for the symbolic amount of $12 million.
The Peugeot 206 was granted with some prizes as “The most beautiful car in 1998”, “The most selling vehicle in Europe 2001-2003”, among others. Regarding the video, this was also granted with more than 10 international prestigious awards as “Cannes Lions International Festival of Creativity, 2003”, “The European Advertising Festival, 2002”, etc. Let me tell you what the art director Adrian Holmes said about the video:
“A film I’ve always loved is a commercial for the Peugeot 206 called ‘The Sculptor’, made by Euro RSCG Milan in 2002. You must know the one – the young Indian guy who gets an elephant to sit on his old jalopy (amongst other methods) so that it ends up looking like the car of his dreams. It’s still there on YouTube, so if you’ve never seen it, go and check it out. Everything about it – the story, the editing, the music, the casting – is simply frame perfect. Apart from anything else, it stands as a monument to the brave and imaginative client who said ‘yes’ to such a wonderful and daring piece of work”
This is all for today, I hope you have enjoyed the story and video of “The Indian Sculptor”. Please, as always it would be great to see your comments, opinions, questions and/or any other suggestion you would like to make. What do you think about the Peugeot 206? Did you know it? I am convinced that you would like to share something curious or funny with all of us.
See you soon my dear friend!😊
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